Hi, I am Goda,

a UX researcher with expertise in Cognitive and Social Psychology, dedicated to creating excellent, insight driven experiences.

Projects

Organisation: IKEA

My role: UX Researcher

Team: 2 Designers, 1 Product Owner, and 1 UX Researcher

Method: Task-based user interviews

Impact: Research insights led to design changes that simplified list-making and surfaced back-in-stock notifications in the cart.

Read more about the project

Organisation: IKEA

My role: UX Researcher

Team: 2 Designers, Product Owner, 2 Software Engineers, 1 Inclusive Design Researcher, 2 UX Researchers

Method: Task-based remote accessibility interviews

Impact: Improved the product browsing experience for users with accessibility needs and laid the groundwork for accessibility research becoming a core UX practice

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Organisation: IKEA

My role: UX researcher

Team: 1 UX Designer, 1 Digital Experience Writer, 2 Product owners, 1 Information architecture specialist, and 1 UX Researcher

Methods: Card sorting & Tree testing

Impact: Redesigned sidebar navigation with over 70% success rate per menu item.

More information about the project coming soon

Organisations: Rijks Museum & Leiden University

My role: Researcher

Team: 4 Researchers & Museum staff (educators, researchers, writers)

Methods: Eye-tracking, interviews, and surveys.

Impact: Research led to a real exhibit label being updated in the Rijksmuseum and delivered design principles to help the museum engage visitors more meaningfully with the history of slavery.

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Organisation: TopLogger

My role: UX Researcher

Team: 2 Developers/UX Designer and 1 UX Researcher

Methods: In-depth interviews and a survey

Impact: Build foundational UX insights, uncovering user needs and pain points that informed product development.

More information about the project coming soon

Values that guide me

Curiosity

I'm deeply curious about people and processes. I ask “why” to uncover insights with empathy and critical thinking. Curiosity drives my learning and keeps me engaged.

Collaboration

I thrive in cross-functional teams, co-creating with stakeholders and researchers alike. I communicate openly, value diverse input, and work to ensure everyone feels heard.

Adaptability

I lead research with focus and flexibility. Whether facing ambiguity, tight timelines, or new tools, I stay proactive and solution-oriented—adapting as needed to keep momentum and clarity.

Methods

User interviews

Eye tracking

Surveys

Tree testing

Card sorting

Accessibility testing

Skills

Stakeholder management

Research design

Data analysis

Cross-disciplinary collaboration

Communicating insights

Presenting

What others say about working with me

At the end of my one-year UX research internship at IKEA, I asked my colleagues, UX designers, researchers, product owners, and research ops, for feedback.

Here is how others describe me:

I act independently, take ownership, move things forward, and step in without waiting to be asked.

Proactive & Independent

I deliver on promises, keep stakeholders informed, and work in a structured, organised way.

Reliable & Professional

I build strong cross-functional relationships, listen actively, and adapt my communication to different audiences.

Collaborative & Communicative

I am not afraid to question assumptions, speak up, or challenge ideas to improve outcomes.

Critical Thinking & Confident

I embrace challenges, explore unfamiliar methods, and actively grow my skills. My curiosity helps me grow and adapt.

Curious & Growth-oriented