Hi, I am Goda,

a UX researcher with expertise in Cognitive and Social Psychology, dedicated to creating excellent, insight driven experiences.

Values that guide me

Curiosity

I'm deeply curious about people and processes. I ask “why” to uncover insights with empathy and critical thinking. Curiosity drives my learning and keeps me engaged.

Collaboration

I thrive in cross-functional teams, co-creating with stakeholders and researchers alike. I communicate openly, value diverse input, and work to ensure everyone feels heard.

Adaptability

I lead research with focus and flexibility. Whether facing ambiguity, tight timelines, or new tools, I stay proactive and solution-oriented—adapting as needed to keep momentum and clarity.

Methods

User interviews

Eye tracking

Surveys

Tree testing

Card sorting

Accessibility testing

Skills

Stakeholder management

Research design

Data analysis

Cross-disciplinary collaboration

Communicating insights

Presenting

Projects

Exploring how customers prepare for shopping, shortlist items, and manage shopping lists

A UX research project focused on understanding use cases, perceived value, and usability to guide design improvements.

Read more about the project

Improving the product browsing experience for people with accessibility needs

A UX/accessibility research project focused on understanding what it is like to look for products using screen readers, speech-to-text, and screen magnifiers.

Read more about the project

Improving exhibit labels to boost visitors’ learning and reflection about the history of slavery

A research project at the Rijksmuseum using eye-tracking, interviews, and surveys to explore how exhibit labels can better support learning, curiosity, and visitor reflection on the history of slavery.

Read more about the project

What others say about working with me

At the end of my one-year UX research internship at IKEA, I asked my colleagues, UX designers, researchers, product owners, and research ops, for feedback.

Here is how others describe me:

I act independently, take ownership, move things forward, and step in without waiting to be asked.

Proactive & Independent

I deliver on promises, keep stakeholders informed, and work in a structured, organised way.

Reliable & Professional

I build strong cross-functional relationships, listen actively, and adapt my communication to different audiences.

Collaborative & Communicative

I am not afraid to question assumptions, speak up, or challenge ideas to improve outcomes

Critical Thinking & Confident

I embrace challenges, explore unfamiliar methods, and actively grow my skills. My curiosity helps me grow and adapt.

Curious & Growth-oriented